21 New Rules for Content Marketing

Content Marketing Content Marketing
  • 1. Treat Keywords Like Hot Sauce

  • 2. Have a Voice Customers can Identify with

  • 3. Build Trust with Transparency

  • 4. Make the Most of a Great Idea with Multiple Formats

  • 5. Headlines are Everything

  • 6. Use the News

  • 7. You can\'t Stock the Cupboards Till You Take Out the Trash

  • 8. Don\'t Just Post...Engage!

  • 9. Invite Yourself to Someone Else\'s Party Once in a While

  • 10. Remember that Great Content Invites Links

  • 11. Build Your Content from an Ongoing Plan

  • 12. The Best Inspiration Comes from Several Different Sources

  • 13. Quality is as Important as Quantity

  • 14. Quantity Still Matters

  • 15. Take Your Time

  • 16. Stop Buying Content from the Bargain Bin

  • 17. Know Your Biggest Content Marketing Enemy

  • 18. Use 1 Piece of Content to Promote Another

  • 19. Recycle Your Greatest Hits

  • 20. Always Ask the Key Question About a Piece of Content

  • 21. Use Your Content to Turn Searchers, Readers, and Fans into Buyers

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