21 New Rules for Content Marketing
Content Marketing
-
1. Treat Keywords Like Hot Sauce
-
2. Have a Voice Customers can Identify with
-
3. Build Trust with Transparency
-
4. Make the Most of a Great Idea with Multiple Formats
-
5. Headlines are Everything
-
6. Use the News
-
7. You can\'t Stock the Cupboards Till You Take Out the Trash
-
8. Don\'t Just Post...Engage!
-
9. Invite Yourself to Someone Else\'s Party Once in a While
-
10. Remember that Great Content Invites Links
-
11. Build Your Content from an Ongoing Plan
-
12. The Best Inspiration Comes from Several Different Sources
-
13. Quality is as Important as Quantity
-
14. Quantity Still Matters
-
15. Take Your Time
-
16. Stop Buying Content from the Bargain Bin
-
17. Know Your Biggest Content Marketing Enemy
-
18. Use 1 Piece of Content to Promote Another
-
19. Recycle Your Greatest Hits
-
20. Always Ask the Key Question About a Piece of Content
-
21. Use Your Content to Turn Searchers, Readers, and Fans into Buyers
Related Checklists
