Influencer Agreement/Contract Checklist

Share this checklist with your team. Follow these procedures to make sure your contracts go out seamlessly so you can make successful, lawful, and effective partnerships.

Influencer Agreement/Contract Checklist Influencer Agreement/Contract Checklist
  • INCLUDE THE BASICS

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  • Influencer name

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  • Company/Blog

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  • Date/Duration of the partnership

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  • Description of the campaign/partnership/sponsorship

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  • Description of deliverables

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  • Describe frequency of deliverables and times to be delivered/posted/published/etc

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  • Include which social media platforms will be use

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  • Payment (describe how/when payment(s) will be made (include payment structure if needed)

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  • CAMPAIGN/PARTNERSHIP/SPONSORSHIP

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  • Include schedule briefing session to cover all details and deliverables

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  • Make sure influencer(s) agrees and signs of on all meetings and deliverables

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  • Include brand messaging and brand voice in contract

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  • Include content ownership clause (company/brand should be able to re-use, re-post, edit, modify, adapt, and translate the sponsored content for x period of time.)

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  • State included content (hashtags, promo codes, links, tracking links, coupons, etc)

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  • Include competitors and have influencer(s) sign off that they are not currently working with competitors and will not for x period of time

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  • Include influencer discloser (good faith, exaggeration, false claims) guidelines

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  • Include confidentiality agreement

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  • Include that influencer will follow all FTC guidelines (such as #ad or #sponsored in posts)

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  • Influencer will include full report with analytics and tracking

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  • Include cancellation clause (list out reasons for canceled contract/partnership)

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  • Include duration clause (how long influencer has to keep brand content on social media/blog/etc)

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  • Make sure influencer has signed all documents

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