Influencer Contract Checklist

Influencer Agreement/Contract Checklist

Influencer Agreement/Contract Checklist

• INCLUDE THE BASICS

• Influencer name

• Company/Blog

• Date/Duration of the partnership

• Description of the campaign/partnership/sponsorship

• Description of deliverables

• Describe frequency of deliverables and times to be delivered/posted/published/etc

• Include which social media platforms will be use

• Payment (describe how/when payment(s) will be made (include payment structure if needed)

• CAMPAIGN/PARTNERSHIP/SPONSORSHIP

• Include schedule briefing session to cover all details and deliverables

• Make sure influencer(s) agrees and signs of on all meetings and deliverables

• Include brand messaging and brand voice in contract

• Include content ownership clause (company/brand should be able to re-use, re-post, edit, modify, adapt, and translate the sponsored content for x period of time.)

• State included content (hashtags, promo codes, links, tracking links, coupons, etc)

• Include competitors and have influencer(s) sign off that they are not currently working with competitors and will not for x period of time

• Include influencer discloser (good faith, exaggeration, false claims) guidelines

• Include confidentiality agreement

• Include that influencer will follow all FTC guidelines (such as #ad or #sponsored in posts)

• Influencer will include full report with analytics and tracking

• Include cancellation clause (list out reasons for canceled contract/partnership)

• Include duration clause (how long influencer has to keep brand content on social media/blog/etc)

• Make sure influencer has signed all documents