Influencer Agreement/Contract Checklist
Share this checklist with your team. Follow these procedures to make sure your contracts go out seamlessly so you can make successful, lawful, and effective partnerships.
Influencer Agreement/Contract Checklist
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INCLUDE THE BASICS
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Influencer name
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Company/Blog
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Date/Duration of the partnership
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Description of the campaign/partnership/sponsorship
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Description of deliverables
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Describe frequency of deliverables and times to be delivered/posted/published/etc
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Include which social media platforms will be use
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Payment (describe how/when payment(s) will be made (include payment structure if needed)
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CAMPAIGN/PARTNERSHIP/SPONSORSHIP
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Include schedule briefing session to cover all details and deliverables
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Make sure influencer(s) agrees and signs of on all meetings and deliverables
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Include brand messaging and brand voice in contract
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Include content ownership clause (company/brand should be able to re-use, re-post, edit, modify, adapt, and translate the sponsored content for x period of time.)
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State included content (hashtags, promo codes, links, tracking links, coupons, etc)
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Include competitors and have influencer(s) sign off that they are not currently working with competitors and will not for x period of time
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Include influencer discloser (good faith, exaggeration, false claims) guidelines
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Include confidentiality agreement
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Include that influencer will follow all FTC guidelines (such as #ad or #sponsored in posts)
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Influencer will include full report with analytics and tracking
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Include cancellation clause (list out reasons for canceled contract/partnership)
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Include duration clause (how long influencer has to keep brand content on social media/blog/etc)
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Make sure influencer has signed all documents
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