Title: Title case
Title: 50-60 characters
Article between 1400-1600 words
Primary keyword: Title
Primary keyword: First H2
Primary keyword: 1-4 times in copy
Primary keyword: Meta
Meta: 160 characters
Meta: Complete single sentence
Meta: After content for non-EN markets
Headings: Sentence case
No bullet points in spoken examples
br coding above all headings
No nav menus
Four sentence intro structure
Sourcing for non-common knowledge items
No "will" and "should"
"On your resume" not "in your resume"
No Oxford comma
Single quotes for GB
Capital letter following a colon so long as it\'s grammatically correct (complete sentence, proper noun, etc.)
How tos: Numbered list of steps
What is: Definitive intro sentence
Disclaimer for company names
Disclaimer for salary info
No market location
Internal links: In-market CG page
External links: Appropriate sources
Links: Open in new tab
Published checklists can be found in Google or our public search.
Spammy checklists will be deleted
Copy this checklist
Important: Your checklist will be saved to your new account.