Int'l QA Checklist

• Title: Title case

• Title: 50-60 characters

• Article between 1400-1600 words

• Primary keyword: Title

• Primary keyword: First H2

• Primary keyword: 1-4 times in copy

• Primary keyword: Meta

• Meta: 160 characters

• Meta: Complete single sentence

• Meta: After content for non-EN markets

• Headings: Sentence case

• Examples italicized

• No bullet points in spoken examples

• br coding above all headings

• No nav menus

• Four sentence intro structure

• Evergreen content

• Sourcing for non-common knowledge items

• No "will" and "should"

• "On your resume" not "in your resume"

• No idioms

• No Oxford comma

• Single quotes for GB

• Capital letter following a colon so long as it\'s grammatically correct (complete sentence, proper noun, etc.)

• How tos: Numbered list of steps

• What is: Definitive intro sentence

• Disclaimer for company names

• Disclaimer for salary info

• No market location

• Internal links: In-market CG page

• External links: Appropriate sources

• Links: Open in new tab

• Check tags

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