Pre-Production Checklist: Music Video

• Intertexuality In Music Videos

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• Target Audience (Uses and Gratifications, Encoding/Decoding, Oppositional/Negotiated/Preferred Readings)

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• Produce A Questionnaire for the audience and reflect findings. (Talk about your ideas and receive some feedback, possibly do a focus group)

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• Research about Music Industry: Main Television Companies, etc

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• Editing In Music Videos

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• Camerawork

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• Typography Style For Titles

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• Analysis of Production Plans

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• Copyright

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• Looking At Storyboards and Animatics

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• Decision Time (Picking A Song, Genre, etc)

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• Artist Profile Research

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• Lyrics Analysis

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• Star Theory

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• Record Labels

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• Different Types of Music Videos

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• Codes and Conventions of Music Videos

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• History of Music Videos

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• Various Conventions of Music Videos

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• Gaze Theory

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