15 Ways to Get More Sales Referrals, Testimonials & Endorsements

Referrals, testimonials and endorsements have two things in common: 1. You only get them from satisfied customers. 2. You almost always have to ask for them.

  • Ask for referrals. Many of your customers will be delighted to refer you their contacts - it just never occurred to them.

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  • Provide superior customer service so your clients want to share your product or service with their network - and know your will maintain your high level of service to them.

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  • Give a referral - often the recipient will reciprocate.

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  • Know when to ask for a testimonial or referral. Just as in any business interaction, there is a right time and a wrong time to ask your customer for support.

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  • Give an incentive or commission for referrals.

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  • Introducing two connections is a powerful way to build your influence and encourage loyalty. You may be asked to provide an introduction, or you may recognize the mutual benefit of two connections.

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  • Asking for an introduction is similar yet not the same as asking for a referral. You are asking your connection to leverage their reputation and influence by recommending you to someone.

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  • Ask for - and give - LinkedIn Recommendations. LinkedIn recommendations remain permanently on your profile, unless you take them down, and are an excellent tool to demonstrate your qualifications.

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  • Give LinkedIn Skill Endorsements - a quick testimonial to your connection's expertise in a particular skill. Many people who receive endorsements will in return give endorsements back.

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  • Some clients don't give referrals as a company policy; instead, ask for a testimonial or endorsement.

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  • Do a special favor for a client. Don't ask for anything in return - but gratefully accept any referrals or testimonials.

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  • Ask your customers for feedback and suggestions.

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  • Thank clients for all referrals, and follow-up to let then know the outcome of their referral.

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  • Add a referral form to the customer portal on your website.

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  • Add a referral request to your newsletter.

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  • I am the Ultimate Sales Assassin! I can teach you to Master Your Black Belt in Sales. The Sales Assassin is available on Amazon: https://www.amazon.com/Sales-Assassin-Master-Your-Black/dp/0996269304

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This checklist was created by anthonycaliendo

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