Email Newsletter Checklist

Email Newsletter Marketing Campaign Checklist

Email Newsletter Checklist

• NEWSLETTER CAMPAIGN SETUP

• Create your lists for your email campaign(s) (if you have multiple email campaigns)

• Create and design your campaign layout(s) (look at examples of competitors layouts or popular email campaigns)

• THINGS TO INCLUDE IN YOUR DESIGN

• Footer

• Business address (contact information)

• Permission reminder

• Unsubscribe link

• Social icons (make sure links work)

• Simple easy to read layout

• Call to action

• EMAIL CAMPAIGN

• Research best times to send out your email campaign(s)

• Name your campaign(s)

• Complete who the email is from field

• Create a personalized/catchy subject line (keep it short)

• Create your preview text (what is your email about)

• Choose the correct list you are sending to

• EMAIL CONTENT

• Create your content/body of email (link content whenever needed)

• Make sure content is easy to read and to the point

• Add images (link images to content)

• Include call to action button

• Personalized ending

• TESTING

• Send yourself a test email

• Make sure your have proofread and checked for spelling errors

• Is your email address correct?

• Is your name correct?

• Review your subject line

• Review your preview text

• Are all your links working?

• Are all your images links?

• Are you sending your campaign out to the correct list?

• Send your email to someone else for them to review

• Let your team know a campaign email is going out (especially your developer if you are sending a lot of traffic to your website)

• SENDING EMAIL CAMPAIGN

• Do one last review of your email campaign

• Schedule or send out email campaign

• Review campaign analytics (make changes before next campaign)