How to Write Captivating Shopify Product Descriptions that Increase Sales

  • Use a powerful adjective to describe the product.

  • Name the product using customer-friendly language.

  • Tell a short story of how the exact target market uses the product.

  • Make sure the product description is easy to scan.

  • Use excellent photos that completely show the product.

  • Use SEO-friendly keywords, language and tone that customers use.

  • State benefits (first) and features using bullet points.

This checklist was created by backinstock

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