Do keyword research on what your target audience wants to know
Write a Content Strategy: What\'s your goal?
Create a Content Plan - a blog? social media?
Choose 2-3 social media platforms
Make a Content Calendar for the year: what are you going to write about, who will write it, when will you write it, where will it be hosted, and how will you promote it
Make a Social Media Calendar for the coming month/quarter/year: where and when will you promote your content?
Schedule your social media posts 1-4 weeks in advance, and further for recurring events ie holidays, sales, and special events
Engage with your content followers: respond to all questions and comments, Like or Follow back when appropriate
Write relevant, useful content about your business that your target audience wants to read
Optimize your blog so that people and search engines can understand and find it
Antiques are very visual - so your antiques blog should appeal to visual and creative audiences
Promote your blog on social media sites that your audience lives on - know your buyer personas
The story behind pieces in your antiques store
Different styles and trends in antiques
Advice on buying antiques
Special events or sales
Behind the scenes experiences you\'ve had buying antiques in Europe
Tips for repurposing or caring for antiques
How-tos for antique restoration
How to decorate with antiques
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