A Complete Local SEO Checklist to Improve Your Business in 2019

  • On Page Factors

  • Have a good solid homepage, contact and about page.

  • Include full NAP on the contact page.

  • Add a Google Map to the Contact page.

  • And make sure NAP is consistent.

  • Make sure people can get to your location pages.

  • Use clickable phone numbers on mobile.

  • Ensure your website offers good user experience.

  • Optimize your meta data.

  • Use optimised images.

  • Add Schema to your pages.

  • Local SEO content

  • Create unique content for each page. 

  • Optimise your content for local search.

  • Create local landing pages.

  • Avoid thin copy.

  • Use local keywords and references where possible.

  • Use customer testimonials.

  • Create a content calendar.

  • Remove any duplicate content.

  • Include local photos and videos.

  • Use location-specific promotions.

  • Citations for Local SEO

  • Use accurate name, address and phone.

  • Link to the right location page.

  • Perform a citation audit.

  • Do a competitor citation analysis.

  • List your business on local directories

  • List your business on niche directories.

  • Get listed on aggregators.

  • Google My Business

  • Claim your listing.

  • Verify your listing.

  • Fix up any duplicate listings. 

  • Add a accurate data to your listing

  • Add your physical address.

  • Create unique GMB listings for each location.

  • Select your business type.

  • Add your local phone number.

  • Add your website URL.

  • Pick the right categories.

  • Add photos of inside and outside of your business.

  • Add useful information. 

  • Social Media & Reviews

  • Create social media profiles.

  • Interlink your accounts.

  • Don’t forget to actually post things.

  • Encourage customers to leave GMB reviews.

  • Encourage third party reviews too.

  • Respond to all your reviews. 

  • Put your reviews on your website. 

This checklist was created by jsvxc

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