A Complete Local SEO Checklist to Improve Your Business in 2019
A complete local SEO checklist with over 50 checks, tips and ideas to help you improve your local SEO.
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On Page Factors
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Have a good solid homepage, contact and about page.
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Include full NAP on the contact page.
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Add a Google Map to the Contact page.
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And make sure NAP is consistent.
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Make sure people can get to your location pages.
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Use clickable phone numbers on mobile.
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Ensure your website offers good user experience.
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Optimize your meta data.
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Use optimised images.
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Add Schema to your pages.
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Local SEO content
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Create unique content for each page.
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Optimise your content for local search.
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Create local landing pages.
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Avoid thin copy.
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Use local keywords and references where possible.
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Use customer testimonials.
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Create a content calendar.
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Remove any duplicate content.
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Include local photos and videos.
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Use location-specific promotions.
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Citations for Local SEO
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Use accurate name, address and phone.
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Link to the right location page.
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Perform a citation audit.
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Do a competitor citation analysis.
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List your business on local directories
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List your business on niche directories.
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Get listed on aggregators.
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Google My Business
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Claim your listing.
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Verify your listing.
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Fix up any duplicate listings.
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Add a accurate data to your listing
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Add your physical address.
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Create unique GMB listings for each location.
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Select your business type.
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Add your local phone number.
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Add your website URL.
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Pick the right categories.
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Add photos of inside and outside of your business.
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Add useful information.
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Social Media & Reviews
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Create social media profiles.
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Interlink your accounts.
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Don’t forget to actually post things.
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Encourage customers to leave GMB reviews.
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Encourage third party reviews too.
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Respond to all your reviews.
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Put your reviews on your website.