Decide what are your objectives for a contest. Growth followers, reward loyal followers, etc?
Decide on giveaway/prize item
Look for a related Facebook account to partner with (if makes sense to your business/brand)
Have a clear Call to Action (CTA) for your followers
Use a high-quality photo that followers would want to engage with (only post your own photos)
Create a clear and clever contest caption (40-80 characters is best)
Be clear and concise about what is required to enter
Include that the promotion is in no way sponsored, endorsed, or administered by, or associated with, Facebook.
Post the time and date of when the contest ends
Keep your content short to keep momentum (3 to 5 days)
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