First 100 days: The start-up checklist every new business needs

  • Days 1-30

  • Don’t quit the day job until you have to

  • Talk to business owners and peers that you know and trust 

  • Consider a co-founder

  • Join an online business community

  • Define your customer profile

  • Research the market

  • Assess the competition

  • Draw up a brief business plan

  • Choose a business name

  • Register a website (or two)

  • Make a list of suppliers and distribution partners

  • Make something you can show people – an MVP

  • Find your first customers

  • Look for small business grants and/or consider raising investment

  • Days 31-80

  • Register your business with Companies House

  • Get a logo

  • Build a website

  • Get social

  • Get a business bank account

  • Days 81-100

  • Make your first hire(s) if you can afford to

  • Get an accountant or purchase accountancy software

  • Test, measure and iterate your business concept

  • Develop stories

  • Lastly, make sure you can walk before you run!

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