Giselle Bardwell

Optimize Your Hospital's 2018 Digital Marketing Strategy

hospital's digital marketing strategy

• 1. Target Market

• 2. Gap and Historical Analysis

• 3. Competition: Assessing competitors is another great method for discovering new opportunities. It is crucial to have an impartial understanding of their weaknesses and strengths.

• 4. Buying Cycle

• 5. Goals and Objectives

• 6. Put your digital marketing plan into action!

• 7. Measure:

• 8. Conversion Rate and Landing Page Optimization

• 9. Performance across Devices

• 10. Tactics and Channels

• 11. Promotions

• 12. Timeline

• 13. Resources

• 14. Revisit, Adjust, Adapt