A checklist to help green-light your next idea

A super valuable checklist to go through before starting a side-project or idea. Perfect for side-hustles, entrepreneurs and startups.

  • 1. How passionate are you about the side‐project subject?

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  • Rate from 1‐10. 8 or above is Green. Go. Now. 

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  • Will I have a ton of fun building it?

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  • 2. Why exactly are you building this side‐project?

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  • To get known as a Maker? 

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  • To make more money?

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  • To quit my job now? 

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  • To grow a business and hire people?

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  • To solve my own problem/need?

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  • To learn a new skill?

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  • To potentially help my existing projects?

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  • To form a contingency plan for my current project? 

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  • To build something of value that can help people?

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  • 3. Will you use your own side‐project?  

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  • 4. Opportunity costs?

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  • Why don't I improve my existing projects with this time?

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  • Am I procrastinating on a bigger, more important project?

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  • Have I considering ridding of a side‐project I am less passionate about, to make space for this new one?

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  • 5. Will your side‐project solve a real problem?

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  • Does my idea solve an easy or difficult problem?

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  • Have I researched if there are already solutions to my problem?

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  • Are there still pain‐points in the industry?

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  • How light can I test and validate that my idea is actually solving a problem?

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  • Are people willing to pay for my product or service?

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  • Will my idea be relevant in 1,2,3,5,10 years? 

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  • 6. Is the side‐project market progressive? 

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  • What does my gut say?

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  • Have I spent an hour in Google Trends?

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  • 7. Competition

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  • No competition = bad.

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  • Ton of competition = ok.

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  • Ton of competition but not much within my niche = good. Can I target a niche within the broader industry?

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  • Do I know how big this industry is?

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  • How big are the social media followings of my competitors?

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  • 8. Are you able to build everything?

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  • Do I have time to build this side‐project while you are working on your main project or day job?

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  • How much do I need to outsourcing?

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  • Do I have savings to outsource?

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  • Without outsourcing, can I launch at lighter version of this side‐project idea to validate outsourcing?

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  • 9. Who is creating content and how often?

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  • Am I building a community?

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  • Am I building a standalone tool? 

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  • Does my side‐project promise timely content? 

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  • Does my side‐project need moderation? 

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  • Can I walk away from the idea for a day, week, month, year?

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  • 10. Are you fit for the hustle?

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  • Am I mentally strong enough for the inevitable dip? 

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  • Am I in it for the short or long game?

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