Rob Hope

A checklist to help green-light your next idea

• 1. How passionate are you about the side‐project subject?

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• Rate from 1‐10. 8 or above is Green. Go. Now. 

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• Will I have a ton of fun building it?

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• 2. Why exactly are you building this side‐project?

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• To get known as a Maker? 

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• To make more money?

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• To quit my job now? 

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• To grow a business and hire people?

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• To solve my own problem/need?

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• To learn a new skill?

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• To potentially help my existing projects?

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• To form a contingency plan for my current project? 

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• To build something of value that can help people?

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• 3. Will you use your own side‐project?  

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• 4. Opportunity costs?

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• Why don't I improve my existing projects with this time?

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• Am I procrastinating on a bigger, more important project?

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• Have I considering ridding of a side‐project I am less passionate about, to make space for this new one?

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• 5. Will your side‐project solve a real problem?

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• Does my idea solve an easy or difficult problem?

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• Have I researched if there are already solutions to my problem?

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• Are there still pain‐points in the industry?

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• How light can I test and validate that my idea is actually solving a problem?

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• Are people willing to pay for my product or service?

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• Will my idea be relevant in 1,2,3,5,10 years? 

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• 6. Is the side‐project market progressive? 

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• What does my gut say?

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• Have I spent an hour in Google Trends?

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• 7. Competition

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• No competition = bad.

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• Ton of competition = ok.

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• Ton of competition but not much within my niche = good. Can I target a niche within the broader industry?

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• Do I know how big this industry is?

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• How big are the social media followings of my competitors?

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• 8. Are you able to build everything?

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• Do I have time to build this side‐project while you are working on your main project or day job?

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• How much do I need to outsourcing?

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• Do I have savings to outsource?

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• Without outsourcing, can I launch at lighter version of this side‐project idea to validate outsourcing?

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• 9. Who is creating content and how often?

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• Am I building a community?

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• Am I building a standalone tool? 

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• Does my side‐project promise timely content? 

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• Does my side‐project need moderation? 

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• Can I walk away from the idea for a day, week, month, year?

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• 10. Are you fit for the hustle?

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• Am I mentally strong enough for the inevitable dip? 

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• Am I in it for the short or long game?

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