Amanda Genther

The Business Plan

Creative Business

• Executive Summary

• A one page nutshell your mission, your vision, your purpose

• Target Market

• Who are your products/service intended for?

• Send a survey to gather demographics, interests + budgets

• Competitors

• Define your competitors - their strengths + weaknesses

• Determine your competitive advantage - why are different?

• Human Resources

• Will you need additional staff to run your business?

• What will you pay them? how much experience?

• What skills do you they need to have?

• Vendors/Supplies

• Will you require outside sources or projects to operate?

• What about supplies that you will be using on a regular basis?

• Marketing Plan

• How will you get your products/services in front of ideal clients?

• How will you communicate your message?

• Operations

• How are you going to run your business?

• Determine the most efficient way to get the job done

• Financial Projections

• How much money do you need to start/run the business?

• Determine the profitability of the company