Marketing
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SOCIAL (PLATFORM & KPIs)
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Facebook
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Reach/lmpressions, Link Clicks, Social Shares, Video Views
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Twitter
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Reach/impressions, Link Clicks, Social Shares, Unique Visitors
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YouTube/Vimeo
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Video Views, Comments, Organic Clicks
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Google +
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Organic Clicks
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Pinterest
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Reach/lmpressions, Link Clicks, Conversions (especially e-commerce)
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Instagram
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Reach/lmpressions, Social Shares
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LinkedIn
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Reach/lmpressions, Bounce Rate, Downloads, Link Clicks, Social Shares
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PAID/ADS (PLATFORM & KPIs)
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Google
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Reach/lmpressions, Downloads, Conversions Unique Visitors, Page Views, Link Clicks
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Facebook
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Reach/lmpressions, Downloads, Page Views. Conversions Social Shares, Unique Visitors, ink Clicks, Video Views
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Display
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Reach/lmpressions
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Remarketing
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Downloads, Conversions, Link Clicks, Bounce Rate
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Content Distributor
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Reach/lmpressions, Unique Visitors, Page Views, Link Clicks, Downloads
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EMAIL (PLATFORM & KPIs)
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Newsletter
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Link Clicks, Video Views, Downloads, Conversions
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Marketing Automation
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Page Views, Link Clicks, Video Views, Downloads, Conversions
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PR
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Press Release
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Reach/lmpressions, Link Clicks, Video Views, Organic Clicks
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Media Placement/ Bloggers
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Reach/lmpressions, Unique Visitors, Page Visits, Video Views, Comments, Social Shares, Organic Clicks