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Which Social Media Platform is Right For Your Business?

Campaigns

• Facebook

• Facebook is still, far and away. the most popular social media platform

• It boasts 1.79 billion worldwide users

• 73% Of the US adult population

• The most evenly distributed demographics of any platform

• 1.66 billion mobile active users

• Twitter

• Despite being arguably the second-most recognized platform out there, Twitter is fourth in usage

• 230 million monthly active users

• Delivers 1 billion unique visitors to websites via embedded links

• Instagram

• 400 million active users a month

• Instagram user base is skewed towards a younger demographic

• Instagram has a user engagement rate of 4.21% - far exceeding Facebook and Twitter

• 40 million photos are Shared on Instagram everyday from a user based that is 75% outside the U.S.

• Google+

• Google+ users are 67% male

• The majority are in technical and engineering fields.

• The average age, somewhat surprisingly, is 28.

• Although the platform boasts 2.2 billion profiles. only 4 million or so are active

• Pinterest

• Pinterest has, in the past year vaulted its way to the #3 spot as most popular social media platform

• 21% of all US adults using it.

• 84% of those users are female—which makes it the second most popular site by far for this demographic.

• LinkedIn

• 414 million users

• 38% of internet users with an income of more than $75k are on the platform

• 79% of LinkedIn users are aged 35 or older, making it the oldest platform in this list.

• The three dominant sectors on the platform are high

• Snapchat

• 50% of new users are over the age of 25

• 85% of monthly U.S. users are between 13 and 34

• 30% of teens rank Snapchat as the most important social network

• 7 of 10 users are millennials

• 60% of college students say they\'d purchase from a brand if sent a coupon on Snapchat