Smartsheet

5C Analysis

Strategy

• Company

• Strengths and Weaknesses

• Goals and Objectives

• Culture

• Resources, including technology. experience and skills

• Customers

• Market size, segments

• Purchasing habits. trends and buying process

• Overall customer satisfaction

• perceived value by customers

• Competitors

• Current and prospective

• Current and prospective

• Opportunities and threats

• Products and market share

• Collaborators

• Suppliers

• Distributors

• Alliances and Partners

• Climate (environment)

• Regulations and government oversight

• Social and cultural

• Business cycle, inflation and Other economic factors

• Legal

• Technology