Technoinfonet

7P's of Marketing

7P's

• Price

• Margin Cost

• Selling below cost

• Charm pricing (i.e `9` & `99`)

• Place

• Retail

• Online

• Peer

• Direct sales

• Product

• Value

• Branding

• Packaging

• Technology

• Physical environment

• Facilities

• Comfort

• Promotion

• Special Offers

• Free trials

• Advertising

• Process

• How services are consumed?

• Relevant to service

• Industries

• People

• Management

• Customer service

• Employees