Insightful Email Marketing Stats for Small Businesses

A great way to build, and sustain, strong relationships with your customers is through emailing.

email Marketing Stats for Small Businesses email Marketing Stats for Small Businesses
  • 80.8% of users report reading EMAIL on mobile devices

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  • "Secrets" is the most clicked lead nuturing subject line word

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  • 88% prefer to receive HTML EMAILS vs. 12% who prefer PLAIN TEXT

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  • "POSTS" & "JOBS" are the most clicked subject line words

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  • Saturday has the HIGHEST CTR at over 9%, Sunday is the SECOND HIGHEST

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  • 65% PREFER EMAILS that contain mostly IMAGES vs. 35% who prefer mostly TEXT

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  • "CLICK HERE" buttons get highest percent of clicks over "GO" and "SUBMIT"

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