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Insightful Email Marketing Stats for Small Businesses

email Marketing Stats for Small Businesses

• 80.8% of users report reading EMAIL on mobile devices

• "Secrets" is the most clicked lead nuturing subject line word

• 88% prefer to receive HTML EMAILS vs. 12% who prefer PLAIN TEXT

• "POSTS" & "JOBS" are the most clicked subject line words

• Saturday has the HIGHEST CTR at over 9%, Sunday is the SECOND HIGHEST

• 65% PREFER EMAILS that contain mostly IMAGES vs. 35% who prefer mostly TEXT

• "CLICK HERE" buttons get highest percent of clicks over "GO" and "SUBMIT"