Email Newsletter Marketing Campaign Checklist

Share this email newsletter campaign checklist with your social media manger, intern, or assistant so they can help you build your brand while following your company procedures and guidelines.

Email Newsletter Checklist Email Newsletter Checklist
  • NEWSLETTER CAMPAIGN SETUP

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    How to do this task:
    Subtasks:
  • Create your lists for your email campaign(s) (if you have multiple email campaigns)

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    How to do this task:
    Subtasks:
  • Create and design your campaign layout(s) (look at examples of competitors layouts or popular email campaigns)

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    How to do this task:
    Subtasks:
  • THINGS TO INCLUDE IN YOUR DESIGN

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    How to do this task:
    Subtasks:
  • Footer

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    How to do this task:
    Subtasks:
  • Business address (contact information)

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    How to do this task:
    Subtasks:
  • Permission reminder

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    How to do this task:
    Subtasks:
  • Unsubscribe link

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    How to do this task:
    Subtasks:
  • Social icons (make sure links work)

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    How to do this task:
    Subtasks:
  • Simple easy to read layout

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    How to do this task:
    Subtasks:
  • Call to action

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    How to do this task:
    Subtasks:
  • EMAIL CAMPAIGN

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    How to do this task:
    Subtasks:
  • Research best times to send out your email campaign(s)

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    How to do this task:
    Subtasks:
  • Name your campaign(s)

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    How to do this task:
    Subtasks:
  • Complete who the email is from field

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    How to do this task:
    Subtasks:
  • Create a personalized/catchy subject line (keep it short)

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    How to do this task:
    Subtasks:
  • Create your preview text (what is your email about)

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    How to do this task:
    Subtasks:
  • Choose the correct list you are sending to

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    How to do this task:
    Subtasks:
  • EMAIL CONTENT

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    How to do this task:
    Subtasks:
  • Create your content/body of email (link content whenever needed)

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    How to do this task:
    Subtasks:
  • Make sure content is easy to read and to the point

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    How to do this task:
    Subtasks:
  • Add images (link images to content)

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    How to do this task:
    Subtasks:
  • Include call to action button

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    How to do this task:
    Subtasks:
  • Personalized ending

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    How to do this task:
    Subtasks:
  • TESTING

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    How to do this task:
    Subtasks:
  • Send yourself a test email

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    How to do this task:
    Subtasks:
  • Make sure your have proofread and checked for spelling errors

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    How to do this task:
    Subtasks:
  • Is your email address correct?

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    How to do this task:
    Subtasks:
  • Is your name correct?

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    How to do this task:
    Subtasks:
  • Review your subject line

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    How to do this task:
    Subtasks:
  • Review your preview text

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    How to do this task:
    Subtasks:
  • Are all your links working?

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    How to do this task:
    Subtasks:
  • Are all your images links?

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    How to do this task:
    Subtasks:
  • Are you sending your campaign out to the correct list?

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    How to do this task:
    Subtasks:
  • Send your email to someone else for them to review

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    How to do this task:
    Subtasks:
  • Let your team know a campaign email is going out (especially your developer if you are sending a lot of traffic to your website)

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    How to do this task:
    Subtasks:
  • SENDING EMAIL CAMPAIGN

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    How to do this task:
    Subtasks:
  • Do one last review of your email campaign

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    How to do this task:
    Subtasks:
  • Schedule or send out email campaign

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    How to do this task:
    Subtasks:
  • Review campaign analytics (make changes before next campaign)

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    How to do this task:
    Subtasks:

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