Email Newsletter Checklist

Email Newsletter Marketing Campaign Checklist

Email Newsletter Checklist

• NEWSLETTER CAMPAIGN SETUP

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  How to do this task:

  Subtasks:

• Create your lists for your email campaign(s) (if you have multiple email campaigns)

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  How to do this task:

  Subtasks:

• Create and design your campaign layout(s) (look at examples of competitors layouts or popular email campaigns)

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  How to do this task:

  Subtasks:

• THINGS TO INCLUDE IN YOUR DESIGN

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  How to do this task:

  Subtasks:

• Footer

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  How to do this task:

  Subtasks:

• Business address (contact information)

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  How to do this task:

  Subtasks:

• Permission reminder

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  How to do this task:

  Subtasks:

• Unsubscribe link

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  How to do this task:

  Subtasks:

• Social icons (make sure links work)

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  How to do this task:

  Subtasks:

• Simple easy to read layout

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  How to do this task:

  Subtasks:

• Call to action

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  How to do this task:

  Subtasks:

• EMAIL CAMPAIGN

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  How to do this task:

  Subtasks:

• Research best times to send out your email campaign(s)

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  How to do this task:

  Subtasks:

• Name your campaign(s)

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  How to do this task:

  Subtasks:

• Complete who the email is from field

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  How to do this task:

  Subtasks:

• Create a personalized/catchy subject line (keep it short)

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  How to do this task:

  Subtasks:

• Create your preview text (what is your email about)

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  How to do this task:

  Subtasks:

• Choose the correct list you are sending to

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  How to do this task:

  Subtasks:

• EMAIL CONTENT

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  How to do this task:

  Subtasks:

• Create your content/body of email (link content whenever needed)

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  How to do this task:

  Subtasks:

• Make sure content is easy to read and to the point

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  How to do this task:

  Subtasks:

• Add images (link images to content)

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  How to do this task:

  Subtasks:

• Include call to action button

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  How to do this task:

  Subtasks:

• Personalized ending

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  How to do this task:

  Subtasks:

• TESTING

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  How to do this task:

  Subtasks:

• Send yourself a test email

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  How to do this task:

  Subtasks:

• Make sure your have proofread and checked for spelling errors

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  How to do this task:

  Subtasks:

• Is your email address correct?

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  How to do this task:

  Subtasks:

• Is your name correct?

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  How to do this task:

  Subtasks:

• Review your subject line

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  How to do this task:

  Subtasks:

• Review your preview text

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  How to do this task:

  Subtasks:

• Are all your links working?

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  How to do this task:

  Subtasks:

• Are all your images links?

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  How to do this task:

  Subtasks:

• Are you sending your campaign out to the correct list?

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  How to do this task:

  Subtasks:

• Send your email to someone else for them to review

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  How to do this task:

  Subtasks:

• Let your team know a campaign email is going out (especially your developer if you are sending a lot of traffic to your website)

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  How to do this task:

  Subtasks:

• SENDING EMAIL CAMPAIGN

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  How to do this task:

  Subtasks:

• Do one last review of your email campaign

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  How to do this task:

  Subtasks:

• Schedule or send out email campaign

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  How to do this task:

  Subtasks:

• Review campaign analytics (make changes before next campaign)

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  How to do this task:

  Subtasks: