Update Old Blog Post

SEO Blog Checklist: How to Update Your Old Blog Posts

Update Old Blog Post

• PERFORM A QUICK BLOG POST AUDIT

• Look for posts are preforming well and not so well

• Note keywords that are ranking well

• Look for posts that are ranking close to page #1 on Google

• Note any posts that have good external backlinks

• Note posts that are currently trending topics right now

• Research posts that did well on social media (especially on Pinterest)

• Decide which post(s) need updating

• BLOG POST DESIGN/LAYOUT

• Update your post title NOTE: Do not change the page URL or page slug

• Make sure all heading have H2 and H3 tags and most heading include keywords

• Rewrite at least two (2) paragraphs to be lists or a short paragraph and a list

• Make paragraphs shorter (no more than 300 words)

• Space out paragraphs and body of post

• Add in potential for Google Featured Snippets https://neilpatel.com/blog/rank-google-featured-snippets/

• Can you update/add to your content? You want your target word count to be between 1000 to 2500 words

• Proofread and grammar check your post

• Is your branding and layout of your post cohesive?

• KEYWORDS

• Are your keywords still relevant? Are there better keywords you should be using? Are there secondary keywords you could be using? Look for "low hanging fruit" keywords

• Is your keyword in the title of your post?

• Is your keyword in your meta descrption?

• Is your keyword(s) used throughout your blog post?

• Is your keyword in your image(s) alt text?

• LINKS

• Link your posts to your other related posts

• Link your post to other content you have created

• Update broken links

• MULTIMEDIA

• Update your images (including your featured image)

• Add more images (make sure they are named correctly with your target keyword)

• Create an infographic or update an old one with new information

• Create a content upgrade (newsletter, downloadable checklist, e-book, etc)

• Create and/or add a video

• Create pinable images or tweetable tweet

• REINDEX YOUR POST WITH GOOGLE

• Go to Google Search Console

• Click the URL inspection tab

• Add in your page URL

• Click request indexing

• SOCIAL MEDIA

• Follow your social media strategy to re-share your updated post(s)