Update Old Blog Post

SEO Blog Checklist: How to Update Your Old Blog Posts

Update Old Blog Post

• PERFORM A QUICK BLOG POST AUDIT

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• Look for posts are preforming well and not so well

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• Note keywords that are ranking well

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• Look for posts that are ranking close to page #1 on Google

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• Note any posts that have good external backlinks

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• Note posts that are currently trending topics right now

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• Research posts that did well on social media (especially on Pinterest)

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• Decide which post(s) need updating

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• BLOG POST DESIGN/LAYOUT

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• Update your post title NOTE: Do not change the page URL or page slug

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• Make sure all heading have H2 and H3 tags and most heading include keywords

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• Rewrite at least two (2) paragraphs to be lists or a short paragraph and a list

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• Make paragraphs shorter (no more than 300 words)

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• Space out paragraphs and body of post

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• Add in potential for Google Featured Snippets https://neilpatel.com/blog/rank-google-featured-snippets

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• Can you update/add to your content? You want your target word count to be between 1000 to 2500 words

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• Proofread and grammar check your post

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• Is your branding and layout of your post cohesive?

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• KEYWORDS

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• Are your keywords still relevant? Are there better keywords you should be using? Are there secondary keywords you could be using? Look for "low hanging fruit" keywords

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• Is your keyword in the title of your post?

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• Is your keyword in your meta descrption?

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• Is your keyword(s) used throughout your blog post?

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• Is your keyword in your image(s) alt text?

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• LINKS

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• Link your posts to your other related posts

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• Link your post to other content you have created

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• Update broken links

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• MULTIMEDIA

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• Update your images (including your featured image)

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• Add more images (make sure they are named correctly with your target keyword)

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• Create an infographic or update an old one with new information

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• Create a content upgrade (newsletter, downloadable checklist, e-book, etc)

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• Create and/or add a video

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• Create pinable images or tweetable tweet

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• REINDEX YOUR POST WITH GOOGLE

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• Go to Google Search Console

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• Click the URL inspection tab

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• Add in your page URL

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• Click request indexing

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• SOCIAL MEDIA

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• Follow your social media strategy to re-share your updated post(s)

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